Sponsor the Cardigan · a NonDē experiment

Five spots on my cardigan. The money makes my first feature.

-- left · closes· ends on my 41st birthday ·

$0 raised for Burying Doris

$100K good$300K great

No bids yet. The first one is $100.

The board

Who's in.

Sponsors · the cardiganStandings →

Backers · the credits

Back the film

From $11. Your name in the credits.

No auction and no outbidding. $50 or more also gets you lifetime access to my Chain of Title Vault.

Why

Films shouldn't need permission.

I promised myself I'd direct my first feature by 40. I missed it by a year, so this is me trying again in public, where my kids can see it.

Indie films wait on gatekeepers who mostly say no. Brands have budgets and need to be seen, and people watch me make this film every week in THE SHOT. So I'm trading what I have for what the film needs: open prices, no middlemen. That's NonDē.

F1 drivers, pro skaters and golfers wear their sponsors. A filmmaker can too.

On screenEvery episode of THE SHOT and most reels on @byrekola, January to the August 2027 shoot. The account: 910K views in 90 days, 14K followers.

Called outThe standings are announced in every episode.

In the creditsA thank-you in the end credits of Burying Doris.

About Burying Doris ↗What is NonDē? ↗Who sees your brand →

Not money? Bring gear, services, a location or a wardrobe collab.

The fine print

Bidding closes December 30, 2026 at 11:59 pm Eastern, my 41st birthday. The high bid on each spot wins.
Outbid? You're refunded in full as soon as I approve the brand that outbid you, usually within a day. If I decline that brand, the spot goes back to you.
Bids are in whole dollars, from $100 up to $100,000. Each new bid must be at least double the current high bid.
Bids count in the order payments go through. If someone else's payment lands first and yours is no longer at least double the new high bid, yours is refunded right away. Refunds can take 5 to 10 business days to appear.
Your spot is on the cardigan and cap I wear in every episode of THE SHOT and in most other reels I post on @byrekola, from January 1, 2027 until filming ends in August 2027. Account view counts are Instagram's own numbers for all of @byrekola; individual THE SHOT episodes have their own, smaller counts.
Wardrobe partners: if another brand's clothing is ever worn in place of the cardigan or cap, the winning sponsors' patches go on it too, in the same spots. Your spot stays on screen.
No porn, no gambling, no politics, no AI. Brands in those categories can't bid, and I'll decline and fully refund any bid that is one.
Your brand name or a simple logo, one thread color, sized to the spot. You approve a stitch proof first.
Anti-sniping: a bid in a spot's final 10 minutes extends that spot to 10 minutes after the bid.
Brand names appear on the board once I approve them. I can decline any brand, with a full refund.
Backing the film (spot 6) is not part of the auction: $11 or more, no outbidding. Every backer gets a thank-you in the end credits of Burying Doris. Backers of $50 or more also get lifetime access to my Chain of Title Vault (nonde.purpleturret.com), sent by email. "Lifetime" means my lifetime, not yours, as set out in the disclaimer. Your name shows on the public board only if you ask for it; otherwise you appear as "A backer". A backing is a contribution, not an investment or a donation: no ownership, profit share or return, not refundable, and not tax-deductible, and the film may change, be delayed or not be completed.
The full terms behind this page, the Vault and the NonDē Filmmaking Legal Lab are in the disclaimer. I make money from the Lab, the Vault and Burying Doris; promoting them here is promotion of my own work.
A spot is a paid advertising placement, not an investment. It gives no ownership, profit share or return from Burying Doris. Sponsored episodes are labeled as paid partnerships.

Live standings · Media kit · · @byrekola ↗ · Questions: Mike@RekolaStudios.com · Every dollar goes to Burying Doris. · Disclaimer

Five spots on my cardigan. The money makes my first feature.

Who's in.

From $11. Your name in the credits.

Films shouldn't need permission.

Why my 41st birthday?

This is the real cardigan.

Partner with the production

Thank you.

Back Burying Doris

Bid on the chest

Press inquiries